Word of Mouth
Al Gore’s eco-documentary film The Inconvenient Truth had a very hard time fighting for the peoples’ attention. Are you surprised? What with Disney and action films and sex wrapped up in CGI, getting people in to the cinema to see a film with barely any moving pictures in it was never going to be an easy thing to do. Most thought it was some kind of smoke-screen for a political agenda; those who didn’t were so bored by the idea of our planet slowly dying that they gave it a miss and went down the pub instead. But the few who did see it got the message loud and clear, proving that sometimes, the best kind of marketing is word-of-mouth.
Enigin have a marketing blog, and, like the film, I suspect that word of mouth is one of the main things that gets people to it. You can see the blog and how Enigin tackle similar issues to the film – while also covering business and marketing too – by hitting the link.
One thing that Al Gore’s film did well, and this blog post does similarly effectively, is communicate complex ideas in a straight-forward fashion. That is, ideas that are actually very simple when broken down, but on the surface seem impenetrable and miserably dull. This post is about a certain climate summit and for those who know little about that kind of thing (which I assume is most people) it’s really invaluable reading.
Enigin are spearheading a global campaign, and it’s not only about climate summits. Some of their other blogs tackle graphic design, new energy-saving products and an awful lot more (and I know people always say that, but in this case it’s true!)
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